Attitudes and behaviours are starting to change in NewZealand and it is partly because of an intensive campaign. The It's not OK phrase has been widely used especially in the Television campaign. Resources can be found on the website http://areyouok.org.nz/
The television ads are powerful and can be found in the resources section of the site. The campaign was funded by the Families Commission and Ministry of Social Development after solid research to find out what would work. Community agencies have been supportive of the campaign and It's not OK has become a common phrase.
No comments:
Post a Comment